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My Data Protection Diary, 9th July 2020

Being passionate about the Marketing sectors, in particular that of the Social Media world, and intrigued by the world of Data, I am thrilled to have begun my experience at Databasix UK a few months ago… Nice to meet you, I am Giulia Placidi!

One of the biggest challenges for me and my professional growth is this new blog: my Data Protection Diary. In here, I will try to find a link between the dynamic world of Marketing and data protection… (Thank you Kellie and Regina for sharing this infectious interest in this world!)

My Diary was born from ‘fun’ and useful meetings between me and Kellie Peters, Data Rockstar and Chief Executive at Databasix UK; meetings you say?! Uhm yes, I know, we are in lockdown, but video-chats have been a wonderful tool to share info, news and ideas with each other. We managed to keep working as a strong and synergistic team also when not physically together! Our afternoon brainstorming “training” sessions always started with some basic questions, until we got to discuss sectorial and specific topics about the field of data protection.

This new monthly blog is for all people who look at life from a Marketing point of view and may never have fully considered how important our data are, as I myself used to do at the beginning. Before getting too excited about the number of likes we received for a picture we have shared, we need to bear in mind that we are individuals and our data are way more precious than millions of followers! Luckily, several ways to conduct an excellent marketing job respecting Personal Data are available.

Well, to start with something light, I would like to share with you my first three questions about the fundamental pillars of the world of Data Protection that I have asked Kellie during our first meeting. These basic notions are essential to understand much more complicated concepts that we’ll deepen in future posts. Are you ready?!

G.P.: What is the definition of Data?

K.P.: Data are characteristics or information; more technically, is a set of value of qualitative and/or quantitative parameters about one or more people or objects. Data is an information (or knowledge) represented or coded in some form suitable better usage or processing.

G.P.: How many categories of Data are there?

K.P.: Good question Giulia, in reality many different types of Data exist, but we can assemble them in three major groups.

  • Personal Data: all information about yourself, such as: physical characteristics, ethnicity, gender, behaviour, demographics, professional role/titles (if unique, like Data Rockstar), public life, social identity, IP address etc
  • Financial Data: ownership, financial account, transactions and credit.
  • Sensitive Data: criminal records, medical records, religious beliefs, biometric data (i.e. fingerprints, facial recognition) etc.

G.P.: What is the GDPR?

K.P.: General Data Protection Regulation (GDPR) is the UE Regulation on Data Protection applicable in the European Union. It aims to give control to people over their personal data and to unify the Regulation for international business. It treats information about individuals with proper respect. It treats other people’s information in some way as you would expect information about yourself to be treated.

Hopefully, this Diary will turn out useful to you and will help you further your knowledge and comprehension about your data and those of your customers.

If you have any questions, do not hesitate to contact us… we are here to help you!

… are you curious to know what the next topic is going to be?

I can give you a clue… the orange colour predominates on the Databasix social page.

See you soon in my next blog.

Giulia

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